TECHNOLOGY WITH STYLE
Style, for Smeg, is a distinct concept: the way a product communicates with its surroundings and enables users to interact with it.
Attention to detail and design solutions bring homes that reflect the image of their occupants to life. With Smeg, appliances take centre stage in the heart of the home, a place where people can congregate. The kitchen integrates all of their functions and becomes a perfect, fully-equipped backdrop for those precious and enjoyable moments.
Smeg's internal design studio, which carries out painstaking research into aesthetics and style, has the support of internationally renowned architects such as Guido Canali (watch the interview), Mario Bellini, the Piano Design studio, Marc Newson and Giancarlo Candeago. Knowing how to combine technology with style is the key for Smeg in creating products which become truly iconic.
THE EXCELLENCE OF ITALIAN DESIGN AND A PASSION FOR THE HOME
Know-how, creativity and style: these are the qualities that spring from Smeg's Italian identity and characterise the company's commitment to bringing everyday objects to life.
Of course, aesthetic reasons aside, Smeg's identity is an expression of its actual Italian origins and the fact that the company is passionate about what it does. Smeg aims to and identify and reflect the defining characteristics of Italian design, such as inventive elegance, originality and product quality.
Smeg appliances are thus snapshots of Italian style, from the retro 50s refrigerators to steel-only cookers, and are able toshape trends and tastes and establish a rapport with the user that goes beyond mere practical concerns. With this philosophy in mind, the firm has embarked on projects with leading designers and architects and internal development programmes which assess current tastes and market trends.
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